The year 2021 may not sound that far away but, with all the advancements in technology, advertising, business and society, we could see some interesting changes in the next few years.
In the future, digital advertising in the form of adblocks will become a thing of the past. Instead, companies will use alternative methods to advertise their products. Companies will show advertisements in the form of images and videos and those who don’t want to see them will simply block them. Companies will get creative with advertising methods and use the latest technologies to create new advertising formats that will be viewed by millions of people. All of these new advertising methods will be available for free, and you will have the freedom to choose which one you will use, or even create your own advertising format.
People are bombarded with advertising every day. By some estimates, the average American sees 4,000 to 10,000 ads a day. As a result, many people have become blind to advertising in general and insensitive to it. That’s why these days you have to work harder and harder to get their attention. Let’s take a look at 7 creative ideas you can use to advertise in 2021.
In case you don’t know what geo-zoning is: This is one of the most modern and innovative marketing techniques you can use. Allows you to put a virtual fence around a certain area and send text messages to everyone in the area.
This technique can be used in many different ways. For example, you can make offers in the parking lot of a gym after the game or set up in a park near your store and make refreshment offers.
You can also set up a geofence around your business. That way, you can send special offers to people who stop by. You can even put it next to one of your competitors and make a better offer.
If you sell services and your experience is one of your key assets, podcasting can be a great way to spread the word about your brand and build your authority. It’s also a very cost-effective way to reach thousands, if not millions, of people.
Podcasts are easy to distribute and if you can make the content entertaining, you can build a loyal audience. It’s a good idea to interview important people in your niche. You can also receive invitations after a certain time. If so, check out their audience, their numbers and their podcasts and see if they are a good fit for your brand.
Organise a joke
Everyone likes free things when they are useful. A good quiz can get you a lot more publicity than you ever thought. However, you should not be blinded by the fact that you will do something in return. Instead, focus on what people need to do to get in. For example, you can ask people to retweet a post with your hashtag to participate in a promotion, or to like your Facebook page. These are concrete actions that can then lead to more sales. You can then start thinking about what your audience would like to have.
Launch a festival or annual event
What you can also do is organize a festival in your area. This way, you can not only promote your brand, but also create an authentic connection with the community. You can host an event that is directly related to your field or a playful event that people will remember.
Some will decide to have an annual conference, and you might have a food or music festival. With both you can increase your brand awareness. Moreover, there is enough space to sell your products to the visitors. For example, you can set up break rooms and place your representatives there to present your products.
Back to basics
What you could also do is go back to the basic methods of advertising, such as. B. Printing. Many people today neglect print media, but they don’t understand how they can miss out on an important part of their audience. A company in the B2B sector can serve as an example. Your customers may not spend much time online, but they will pay more attention to a beautifully designed brochure that promotes your services. You can even create a sector magazine and use that to promote your brand.
One of the best ways to sell in 2021 is not to sell at all. This is the principle of inbound marketing. With this method, you focus on delivering value and attracting customers to you. It all starts with a good content strategy, both on and off the page. This means publishing content in the right sources, optimizing and filling your site with quality content, and making sure your brand and message match what you have to offer.
Use of chatbots
Nowadays, people pay less and less attention to it. If they can’t quickly find what they need on your site, expect them to leave. Chatbots can be a valuable tool in this respect. They can be used not only to answer customer questions, but also to persuade them to make a purchase. Using chatbots is a great way to subtly advertise and increase conversions.
These are just a few examples of what you can do in 2021 if you want your brand to stand out. We suggest you consider all of these options and determine how you can use traditional methods to improve your results.