Over the past few months, I’ve been following the integration of the new Google Core Update in the new Nexus 5X smartphones and in the new Moto G4 and G4 Play smartphones. Google is well-known for providing the latest software updates on a timely basis, and the Google Core Update is no exception. But, what exactly is this new update? Are you ready to have your phone reboot on a regular basis?
As Google’s developers join the chorus of criticism of the “free” operating system, which is often accessed on smartphones costing thousands of dollars, it’s time for a new strategy. When any software company releases a new product, it has to be widely tested, and Google hasn’t been willing to do that with its Chrome OS. Google’s software is no longer a commercial product, but a platform where the operating system is free for anyone to use.
The second one. In June, Google released a kernel update. And there’s another one coming in July. In the first few days, most of us marketers and SEOs saw little to no change in rankings or search traffic. But on Sunday the 6th. In June, many began to notice a change. Some of my friends have seen a decline and others an increase. Remember: If someone falls down the rankings, someone else takes their place. So if there are losers, there are winners. But what’s great is that I have an advertising agency. And because we have hundreds of clients around the world in a wide variety of sectors, I can spot trends very quickly. And I noticed something unique about this update…. But first…
My traffic is dropping
I’ve had major upgrades that have helped and hurt me. That’s why I think marketers should take an omnichannel approach. For example, in my agency, we get clients through :
- Word of mouth/recommendations from customers
- Affiliate Program
- Outgoing sales
- social media marketing
- conference speech
- Hire good people who have connections and can potentially bring in clients.
The list goes on and on, but these are just some of the ways to attract customers. That’s why I don’t like to rely completely on channel 1, because it’s too risky. For example, here is the TV spot we will be launching soon (the spot still needs to be edited and is not ready yet). But my traffic is down about 9%. More may fall in the coming days or weeks, but that’s the current situation. But when I dove into my numbers and looked at my clients who were doing well with this upgrade, I noticed a trend.
Google doesn’t want any fluff
Most of the traffic drops came from my blog pages, of course. But in my blog posts, I usually start with a story. For example, here’s my post on SEO. I am currently number 1 on page 1. But look at my title tag…. Simplified references : A step-by-step guide to 2021 And here are the first paragraphs of this post…. Guess how many blog posts people publish every day? Do you have any ideas? For example, WordPress users alone publish over 2 million articles per day. That’s 24 blog posts per second. That means that while you were reading these five sentences, users published about 216 blog posts. And that’s just thinking about WordPress users. If we counted all blog posts, that number would probably be higher. So it’s pretty hard to stand out. But it’s essential if you want to make your blog a success. Although I often spend 4-5 hours writing blog posts, the ten minutes I spend optimizing each post are just the most important. It’s no wonder that millions of people type the term SEO into Google every month. My posts that used stories were not that good. When I write, I usually create hooks to draw people in. And my clients who didn’t use a lot of storytelling, but just gave searchers answers to their questions (searches) generally saw their rankings maintain and even improve. And the sites that started ranking above me in many cases just wrote normal (still well-written and high quality) content, without using infographics, videos or lots of narration….. They gave the researchers the answer to their question faster than I did. When someone types SEO into Google, judging by the first 10 results, many searchers want to get an idea of what SEO is and how to do it. Experienced users rarely search on this term, and if they did, you wouldn’t see many beginner articles in the top spots. So I started modifying most of my content, which is a lot of work. The new title of the article is now What is SEO? (Learn SEO in 5 minutes) At the beginning of this article, I will talk about what SEO is by giving my definition of it. Will it increase my traffic? Time will tell, and I’ll probably have to do some experimenting with all my header and content tags to get it right. But the best way to get a good ranking in the long run is to put yourself in the shoes of the researchers and give them what they want. It’s not about optimizing dwell time or bounce rate. It’s about optimizing to give the user what they want as quickly as possible.
Are there any other things you need to be aware of?
Yes, there are other things that Google has definitely changed in this algorithm update. As the saying goes: Kernel updates are important. Even the trend we found is probably not encoded in their algorithm as we all think. I doubt Google changed their code to hurt the nutty sites. I think they listen to signals from users and try to optimize what they want. We continue to study the data and analyze for new patterns. It’s still early, but we might find something, and of course I’ll let you know as soon as we do.
Go through your content, especially the introductory paragraphs of blog posts, and watch them get deleted. Get to the point and give the people what they want. This is a great way to improve the user experience. Yes, it may reduce the word count or time on the page, but none of that matters. Focus on giving users what they want as quickly as possible. How did you deal with the last update?
- SEO – Unlocks a large amount of SEO traffic. To see real results.
- Content marketing – our team creates epic content that gets shared, attracting links and traffic.
- Paid media – effective paid strategies with a clear return on investment.