The email autoresponder is an essential tool that every marketer should use to manage the flow of their email marketing campaigns. However, they are not all the same. While some customers read all the information in an email autoresponder email, others may just read the subject line and close the email without looking. Therefore, it is important to make your email autoresponder emails relevant and interesting. Not only will it increase your open rates, but it will also improve your click-through rates (CTRs).
The Autoresponder is a great tool that can help you to get your emails delivered to all of your email subscribers without any issues. All you have to do is sign up for the service from the website and it will do all the job for you. When you are going to send an email to your subscribers, the service will automatically send the copies to the subscribers’ email addresses.
Disclosure: This content is reader-supported, which means we may receive a commission if you click on some of our links. You know there is revenue, and you know an email campaign can help you get it. But how do you keep a campaign under control for weeks and months? Email autoresponders can save you a lot of time and offer you a significant return on investment for your campaign. However, automation can be a double-edged sword. The sad truth is that many well thought out email campaigns become wallpaper in your inbox. It only takes a few wrong or unfocused emails before your audience starts to turn away. A good email autoresponder allows you to communicate extensively with your customers without overwhelming them. Or your team, for that matter. These products eliminate many of the tedious and repetitive tasks that are so important to building large-scale relationships. Inspire your customers with content that interests them. Get comprehensive information on your open and click-through rates and watch them grow. Let’s take a look at the best email autoresponders, what they can do for you and how to choose the right one.
#1 – Meet Moosend – The best in simple marketing automation
Moosend is an affordable email automation tool with virtually no learning curve. But despite the ease of getting started, Moosend users automate their email marketing in a very effective way. It’s sad to think, but some companies spend thousands of dollars every month on super powerful marketing automation software that they don’t actually need. In addition, these materials can be very difficult to use. With Moosend you have more freedom when setting up email marketing automation. There is a large set of triggers and actions that are managed through a drag and drop interface. Workflows can be shared by team members who can leave notes. Moosend’s user interface is ideal for teaching users to automate and personalize customer journeys. With templates, predefined workflows, and extensive tracking options, Moosend makes it easy to make the right choice for your unique subscriber base. Use AI to hyper-personalize your emails based on similar customers’ preferences and other behavioral analytics. You recently added the And/Or expressions for custom fields. This makes it much easier to adjust the tractors. Custom fields should no longer be limited to one! Without writing a single line of code, you can quickly master a range of email automation features:
- Comprehensive monitoring, reporting and analysis system
- Click on the heat maps
- Five types of application forms
- Direct SMTP service
- Breaking the basket
- Integrate product blocks into newsletters to create paid emails.
- Responsiveness of mobile devices
- GDPR compliance
- Integrated integrations with WooCommerce, Salesforce, WordPress and dozens of other leading products.
Moosend offers a free Forever plan, limited to 1,000 subscribers, that includes many of the best features. For additional subscribers, you’ll need a Pro plan, which starts at $8 per month. The exact price depends on the number of participants you want. For example, 25,000 subscribers costs $100 per month. The Pro plan allows you to reach up to 200,000 subscribers ($608 per month), and the custom plans allow you to reach audiences of any size. Compared to other more expensive options, Moosend is generally much easier to use, even with the same basic features. Try MooSend for free.
#2 – Klaviyo Review – the best for e-commerce
Klaviyo connects to your CRM or e-commerce platform and enables you to easily send ultra-personalized content via email. No more untargeted email newsletters. Instead, Klaviyo allows its users to create unique routes for old fans and new customers. Thanks to the integrated integration of customer data sources, you can achieve a very fine segmentation. And with a simple user interface, any member of your team can start optimizing the relevant content each visitor sees. Klaviyo works across multiple channels and allows you to expand your subscriber base, for example through Facebook. Create custom tracks from 10,000 feet using the features of Klaviyo’s comprehensive suite:
- Personalize email messages for first-time buyers, repeat customers, VIP customers, etc.
- Split A/B testing
- WYSIWYG e-mail editor with drag and drop functionality.
- Responsive templates optimized for web and mobile devices
- Recommendations for purchasing items in emails
- A rich set of behavioral triggers
- Extensive segmentation possibilities
The free Klaviyo plan is limited to 250 contacts and 500 emails, after which you will be upgraded to a new plan. Paid subscriptions start at $20 per month for 500 contacts and unlimited emails, and increase as your contact list grows. Some other autoresponders require you to configure everything to make sure they work with your online store. Klaviyo is designed for this purpose. This means that you will have less work to deliver the products to your customers. Try Klaviyo for free.
#3 – Evaluation of GetResponse – the best forsales teams
For over 20 years, GetResponse has offered one of the easiest and most effective email autoresponders. In that time, they have added new features and improved the user interface, making it one of the most useful products on the market. This is evident from their experience. They know what works, why, and how to help you make things work. For example, GetResponse offers hundreds of professionally designed templates for communicating with customers at every stage of the process. The built-in sales tracking features are also very good and really set GetResponse apart from other user-friendly autoresponders. Even the basic package includes a sales funnel, unlimited funnels and unlimited landing pages. With other email autoresponders, you need to integrate your pipeline. With GetResponse, you can keep your daily activities under one roof. However, if you already have a way to track contacts, GetResponse integrates with popular tools like Magneto, Microsoft Dynamics, and Salesflare. In addition to a flexible autoresponder, GetResponse offers a number of other useful features to help you communicate with your customers:
- Unlimited number of sent emails
- Transaction emails and urgent emails
- Email editor with drag and drop, mobile and inbox preview
- Add content blocks, videos, buttons, and social media icons to emails
- A/B tests
- List and calendar views for scheduling emails
- RSS mail templates
GetResponse doesn’t have a free unlimited plan, but it does offer a free trial. Prices start at $13.50/month for 1,000 contacts with the basic plan, which includes all of the above features. And much more. Honestly, the basic plan is anything but simple. The Plus and Professional price classes offer you more features, such as webinars, and more customization options. Their top-level plan, Max, includes a private IP address, SSO and other features designed to secure and optimize email marketing and sales for businesses. Try GetResponse for free today.
#4 – MailerLite review – the best free autoresponder
MailerLite is used by over a million businesses, startups and freelancers because it is an intuitive and cost-effective platform that gets results. The free version lets you send 12 emails a month and have 1,000 subscribers, which should be enough to get started. MailerLite is an easy-to-use email autoresponder with simple yet powerful features that help you optimize your campaigns. I like to use A/B split testing to send two versions of an email and see which one performs better. MailerLite’s clear interface gives your teams the control they need to effectively communicate with subscribers. Here are some of his best features:
- Automate the sending of RSS by email
- Sending e-mails by time zone
- Automatically resend unopened emails with different subjects or private messages.
- Segment subscribers according to different criteria
- Advanced email personalization
- Reach specific interest groups by tagging subscribers or inviting them to make their own selection.
- Track email campaign activity with detailed reports
- Click maps to analyze how subscribers respond to your emails
MailerLite also has features to customize your website, such as B. Built-in pop-ups and forms, plus a great drag-and-drop editor to create great newsletters. What’s even better is that it’s very affordable, except for the free version.
- It’s free: Up to 1,000 subscribers, monthly limit of 12,000 emails.
- Ten dollars a month: Up to 1,000 subscribers, unlimited emails
- Fifteen dollars a month: Up to 2,500 subscribers, unlimited emails
- Thirty dollars a month: Up to 5,000 subscribers, unlimited emails
- Fifty dollars a month: Up to 10,000 subscribers, unlimited emails
As a free autoresponder, MailerLite is hard to beat for a small business. You get a free website with five landing pages, a visual drag-and-drop email editor and advanced segmentation features. This is almost unwarranted generosity. For businesses that require paid plans, the price remains very competitive and the premium features pay for themselves many times over.
#5 – Mailchimp review – the best for beginners
Mailchimp is a powerful product that has not lost its simplicity, although it has grown significantly since its launch in 2001. Today, it is an integrated marketing platform that takes on many more responsibilities than the email automation it is known for. Despite its depth, I think Mailchimp is a good autoresponder for beginners because it consistently provides users with recommendations based on analysis of billions of email interactions. Subject Line Helper, for example, provides data-based information on how to increase opens and clicks. Many other great features are available, including
- Drag and drop e-mail editor
- Segmentation capabilities for targeted messaging and automated product recommendations
- Optimize shipping times
- Travel of clients to multiple agencies
- Behavior-based automation
- Search for a similar target group
- RSS to e-mail
- Transactional emails via Mailchimp API or SMTP
Mailchimp offers a free, unlimited version, limited to 2,000 contacts, but it offers features like CRM and landing pages that you won’t find in other free autoresponders. To get the Customer Journey Builder, which allows you to create workflows in a visual editor, you need one of the paid plans:
- Essentials: starting at $9.99 per month for 500 contacts
- Standard: starting at $14.99 per month for 500 contacts
- Premium: from $299/month for 10,000 contacts
Some of the above features, such as predictive demographics or similar audience research, are only included in Standard and Premium. Millions of businesses have seen how Mailchimp has improved their return on investment. You can start with the free version today and know that there are also tools to help you grow.
What I was looking for to find the best email autoresponder
Email autoresponders can help your teams get more done in less time, without sacrificing the personal attitude that drives clicks. However, not all auto-responders are created equal. Some are suitable for a short series of 3-5 emails to welcome new users and introduce them to your products, which is ideal for a simple customer journey. Others help you set up complex automated workflows that respond to customer behavior, buying trends and other triggers you define. The ultimate goal is to create something that automatically sends the right message to the right customer at the right time. Here are the key features of email autoresponders that help businesses increase their chances of success:
It’s in the name – the big advantage of autoresponders is the automation of manual campaign tasks. However, the most robust tools are tied to your customer databases or CRM and allow you to set triggers based on a set of highly customized criteria. Here are some of the most popular automation features you’ll see:
- Welcome/Introduction : Welcome new users, customers or employees
- Web trigger: Get in touch when someone clicks a link, fills out a form, updates a field, makes a purchase or joins a group.
- Memories: Send emails about temporary offers or webinars.
- Holidays: Send discounts for birthdays and holidays
- VIP: Integration of discounts and special promotions for regular customers
- Abandoned car: Contact the customer and invite them to purchase the remaining items in their cart.
- Follow him: Contact after purchase or interaction
- A/B test: Experiment with different versions of the same email to analyze its effectiveness and improve your strategy.
- Industrial flows : Create workflows that separate customers based on conditional or logical triggers to direct them to the most appropriate path.
A very good autoresponder allows you to create workflows in a visual editor, so you can see each trigger and each step of the process from a global perspective. Make sure you choose a company that has the skills to develop the entire customer journey.
Don’t forget to create quality emails. They must be attractive, from the subject line to the CTA, and each element must be optimized for the web and mobile devices. Good autoresponders for email make these tasks much easier. My favorite products have intuitive visual email creation tools that allow you to create content that converts. Not only can you quickly create beautiful emails, but you can also add buttons, embed content and see exactly how your email will look from the customer’s point of view. Find an autoresponder with an email editor that your employees will appreciate and also produces predictable results. This allows your teams to quickly create branded emails that consistently contain the perfect message for each stage of the customer journey.
The contacts that make up your list are different people. That goes without saying. But even today, many companies send emails to their entire customer base to get the message across. Effective email campaigns are based on giving customers what they really need. Email segmentation allows you to use customer data for more effective targeting, by allowing you to divide your contact list into groups based on specific criteria:
- Average cost
- Contents of the basket
- Past purchases
- Weather conditions
- Conduct on the construction site
Companies like Starbucks send discounts on drinks based on the weather: It’s no coincidence that their emails encourage customers to stay warm on rainy days or cool off when temperatures rise. It’s a whole new way to reach customers where they are. Each company defines its key segments differently. The more complete your customer data is, the easier it is to use email segmentation to increase conversions.
Automated and personalized emails go far beyond using a contact’s name in the subject line. Klaviyo, for example, lets you automate the inclusion of product recommendations in email text based on the contact’s location, previous purchases, current weather, etc. Some autoresponders use machine learning to suggest products that other customers with similar tastes have ordered. The best tools can help you perform simple tasks, like greeting subscribers by name and reminding them of their birthdays, and help you convert customer data into sales. Tip: The more effective your email segmentation strategy is, the easier it will be to apply personalization, especially on a large scale.
As your contact list grows, it will contain more and more different customers at different stages of their buying journey. You need an autoresponder that will allow you to manage this growing list and give you insight into the ongoing effectiveness of your campaign. We all know the opening and click rates. They’re important, but make sure you find something that allows you to break down what’s important at the end of the day, like revenue per email, ROI per email, and total revenue per email sent. Adjustments are needed to remain effective in the long term. Campaign management tools help you determine what works and what needs to be changed.
Email and subscriber limitations
In general, the price of an autoresponder is based on the number of subscribers and the number of emails you send per month. This solution should be fairly simple. On the other hand, if your goal is growth, think about how many people you want to add to your list in the next month, quarter or year. If your email marketing strategy becomes a success and you need to move to a higher price point, will that be a problem for your budget and ROI?
Many people begin their search for an email autoresponder only to realize that they actually need an email marketing platform. All the tools I’ve included in my list of the best do more than just autoresponder. Here is the complete list again:
- Moosend – most suitable for simple marketing automation
- Klaviyo – the best for e-commerce
- GetResponse – better suited for sales departments
- MailerLite – the best free email autoresponder
- Mailchimp is the best option for beginners
The option on this list that comes closest to a dedicated email autoresponder is MailerLite, but it offers much more functionality than just email automation. This is a good option (and price) for companies that already have good CRM software and only need the functionality of an email autoresponder. Mailchimp and Moosend are richer in features than MailerLite, but both are still incredibly easy for non-specialists to use. GetResponse works well for sales teams because you have conversion funnels and the ability to host webinars. Klaviyo is probably the most comprehensive tool on this list, and it automates the processes necessary for a successful email campaign incredibly well. I love all of these autoresponders because they help you take advantage of the inevitable trial and error that comes with email marketing. No campaign will ever be perfect, but with the right tools, you can constantly refine your strategy to meet the needs of your customers where they are.
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Frequently Asked Questions
What is the best email autoresponder?
We’re not sure if you’ve heard, but email autoresponders are not only great for the people you’re sending to, but for you too! Why? Because they can help to make your emails more efficient and save you time by saving them – and themselves – from having to respond to your emails. In an email marketing newsletter I get a lot of requests for recommendations for autoresponders. They usually ask, “What is the best autoresponder, and what features should I look for?”
What should I write in autoresponder email?
The email marketing automation (EMA) industry has grown by leaps and bounds in the past few years, and now there are a variety of tools available to spammers and marketers alike. Today, there are two popular strategies for EMA, which are either create an automated email sequence as a standalone product, or integrate with an email marketing platform. If you choose the latter approach, you can rely on an email marketing platform to send your emails to the inbox of your subscribers in a single step, which means you can avoid delays caused by the wait time of an email’s delivery. Every day, a person looking to establish a successful online business receives hundreds of emails. These emails might be generated by their existing customers, who need their services, or they may be from new customers who are researching their product or service. Either way, it’s important that the emails you send to your customers are useful and informative, so they will remember you and come back to you. Those who forget about you or move onto a competitor may never come back to you again.
What is a good autoresponder?
Have you thought about what an autoresponder is, and what it does for you? Then you must have an idea of what they are for, but for those who don’t, an autoresponder is an email service for sending automated messages on behalf of the user. This is an essential part of every business, and is a helpful tool for any website or blog owner who needs to send a lot of email on a regular basis. Autoresponders are therefore not only essential for the success of your business, but also for the success of your health and fitness regime. Not to mention the fact that they just look cool. Those of us who are already using autoresponders know how handy they are in helping us manage our email. There are countless benefits of autoresponders, but what exactly do they do? By signing up for an autoresponder, you can take advantage of tools like scheduling and archiving. You can also set up multiple autoresponders to send different messages depending on the person you’re writing to.
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